Our Story...
Early mornings would find Richard Zobrist delivering fresh produce to the hotels and grocery stores on his truck route for E&H Distributing Company. It was 1965 and the company had been owned by his father Ernie and uncle Herman for the last decade. As the years progressed, E&H Distributing Company changed to Valley Foods and Richard and some of his relatives bought the company before it was purchased by US Foods, a national distributor. On Thanksgiving morning in 1984, Richard received a frantic call from Dave at El Cortez saying they were out of yams! Richard and his son piled a truckload of yams into the back of their car and hand-delivered it to the cooks at El Cortez. Our dedication and service to the customer is unchanged: the customer always comes first.
What started with early morning deliveries and last-minute Thanksgiving orders has blossomed into Vida Meat Company where WE COOK THE MEAT & YOU TAKE THE CREDIT. We use a French Gourmet method to slow-cook our meat proteins to an exact temperature for a specific number of hours. When our work is complete, you’ll get a rich, flavorful, perfectly-cooked rack of Baby Back Ribs safe in your refrigerator for you and your family to enjoy. We bring fine cuisine to your kitchen.
We know your time is important. You don’t need the hassle of dealing with an expensive, frozen steak which looked great in the catalog but now seems like an expensive, frozen nightmare. We take the hassle out of dinner. We started this company so you can have a restaurant-quality meal in a matter of minutes. It’s a consistent, high-quality product you can always count on.